The brief for this project was to design a Visual Identity for the upcoming AGDA Design Exhibition while centering around a definition of what design ‘is’. The direction I took for this project was “Design Is A Window”.

This exhibition invites you to consider that design may not solely be an act of creation, but rather it is a process of revealing. Designers past, present, and future take to their respective mediums and reveal hidden truths, beauties, and stories in our natural world. They wipe away the fog from the window. The ADGA 2024 Annual Exhibition will feature glimpses into various windows from prominent creatives and unlock a hidden visual world that is only accessible through design. Featured in this portfolio work are logo design, visual identity design, publication design, and content creation centered around the main concept.

"Design reveals, magnifies, and uncovers. Wipe away the distraction and look inside. An exhibit for the inquisitive"