Organizational Branding: The UNSW African Student Union
The African Students Union (ASU) is a student-led university society that aims to unite the African student community while spreading the joys various African cultures to the rest of the UNSW campus.
ASU had the mission of engaging the UNSW student community in order to spread and build a community of African culture on campus. In my initial review of their digital presence, there was a lack of utilizing the power of social media to reach their intended audiences. I came on board as the social media director with the aim of improving their digital presence by creating a cohesive brand identity. I did this through, updating their logo and introducing a brand styling guide, along with utilizing Instagram’s affordances such as reels, stories and highlights.
In my few months of updating ASU’s digital presence I was able to see a large engagement turnover. Some key insights include:
An increase of over 200 followers
217.4% Increase in Instagram reach
Securing 8.5k+ reels views across 4 videos. With a singular reel amassing 3.8k views.
Creation of a cohesive brand guide.
The Branding.
Below is a sample of the branding guidelines I developed for the African Students Union society. This was in efforts to create a cohesive and professional presence in all communications which could result in more engagement with the society.
The Content.
Below I have provided a series of before and after improvements along with some of the content I designed in order to acheive this social media redesign.
