ClassBento: Mother’s Day Campaign May ‘22
ClassBento is a Sydney-Based Booking platform offering a range of local artisan experiences from pottery workshops to cocktail mixing classes. Empowering small businesses and creatives in their process, ClassBento has a specific focus on improving mental well-being one activity at a time.
During my time at ClassBento, I carried out their Mother’s Day Campaign. This was an email marketing campaign in which my main goal was to get coverage on ClassBento’s range of Mother’s Day activities. I drafted 3 press releases specific to Sydney, Melbourne and Brisbane audiences and shared them via communication channels. At the end of the 2-month campaign, I managed to revive coverage from various notable Australian publications including TimeOut, Concrete Playground and EnRoute.
The Coverage:
